Books I'm reading, or finished recently

Confessions of an Advertising Man

Confessions of an Advertising Man
David Ogilvy

Branded Interactions

Branded Interactions
 Marco Spies and Katja Wenger

Sense and respond book cover

Sense & Respond
Jeff Gothelf & Josh Seiden


Richard T. Thaler and Cass R. Sunstein

Validating Product Ideas book cover

Validating Product Ideas
Tomer Sharon

Predictably Irrational book cover

Predictably Irrational
Dan Ariely

Ruined By Design book cover

Ruined by Design
Mike Monteiro

Design driven growth book cover

Design-Driven Growth
Molly Norris Walker

Mental Models book cover

Mental Models
Indy Young

Engaged book cover

Engaged: Designing for Behavior Change
Amy Bucher

Inspired book cover

Marty Cagan

The Three-Body Problem book cover

The Three-Body Problem
Cixin Liu

How to be a boss book cover

How to Be a Boss
Justin Kerr

The 99 Percent Economy book cover

The 99% Economy
Paul S. Adler