RESPONSIVE WEB + REDESIGN
Streamlined search, sort & filter for over 1 million attorneys
Premise: After a company re-brand in partnership with Deutsch and a change to Google's search algorithm that prioritized responsive website design, it was time to refresh the Find a Lawyer directory. Avvo's database of over 1 million attorneys is the company's flagship product and main source of both traffic & revenue, so this redesign project felt a lot like swapping the engine out of a plane mid-flight.
Approach: I joined this company-wide redesign effort after it had begun, so I quickly got up to speed on how the new design system was being applied elsewhere, and immediately got to work with mobile-first responsive mockups for each page template. Once we hashed out the mobile views, I moved onto desktop breakpoints, focusing on usability and accessibility for different devices.
Results: By focusing on improving the overall experience (and SEO) and rolling out the new design through A/B testing, we saw a 35% increase in mobile users contacting lawyers through the directory.
Role: UX Designer
Before & after: Landing page
Before & after: Search engine results page (SERP)
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