RESPONSIVE WEB + REDESIGN
Avvo Find a Lawyer
Streamlined search, sort & filter for over 1 million attorneys
Premise: After a company re-brand in partnership with Deutsch and a change to Google's search algorithm that prioritized responsive website design, it was time to refresh the Find a Lawyer directory. Avvo's database of over 1 million attorneys is the company's flagship product and main source of both traffic & revenue, so this redesign project felt a lot like swapping the engine out of a plane mid-flight.
Approach: I joined this company-wide redesign effort after it had begun, so I quickly got up to speed on how the new design system was being applied elsewhere, and immediately got to work with mobile-first responsive mockups for each page template. Once we hashed out the mobile views, I moved onto desktop breakpoints, focusing on usability and accessibility for different devices.
Results: By focusing on improving the overall experience (and SEO) and rolling out the new design through A/B testing, we saw a 35% increase in mobile users contacting lawyers through the directory.
Timeline: 2015
Role: UX Designer
Before & after: Landing page
Before & after: Search engine results page (SERP)
Next Project
Dataquest's New Learning Platform UXEducation prototype testing and iteration
Dataquest Redesigned Onboarding FlowGetting new users to the right place the first time
Dataquest Product Experiments ProcessDiscovery agile track for product development
Dataquest Referral ProgramSaaS platform acquisition growth
Osso VR Collaborative TrainingRemote virtual training for surgical teams
Osso VR SCFE Hip PinningSurgical precision & scoring accuracy
Osso VR Analytics 2.0Virtual reality surgical training insights
Osso VR Support & FeedbackCustomer support portal
Avvo Legal ServicesLegal services e-commerce platform
NewtonVRVirtual reality physics-driven interaction system
ReadableE-reader book leveling app
Ebola Training ProjectJust-in-time VR medical training
SpeechAceMobile app redesign