RESPONSIVE WEB + REDESIGN
Streamlined search, sort & filter for over 1 million attorneys
After a company re-brand in partnership with Deutsch, it was time to use our new design system to refresh the Find a Lawyer directory.
Avvo's database of over 1 million attorneys is the company's flagship product and main source of both traffic & revenue, so this redesign project felt a lot like swapping the engines out of a plane mid-flight.
By focusing on improving the overall experience (and SEO) and rolling out the new design through A/B testing, we saw a 35% increase in mobile users contacting lawyers through the directory.
Role: UX Design
Before & after: Landing page
Before & after: Search engine results page (SERP)
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