Avvo Find a Lawyer

Streamlined search, sort & filter for over 1 million attorneys


Premise: After a company re-brand in partnership with Deutsch and a change to Google's search algorithm that prioritized responsive website design, it was time to refresh the Find a Lawyer directory. Avvo's database of over 1 million attorneys is the company's flagship product and main source of both traffic & revenue, so this redesign project felt a lot like swapping the engine out of a plane mid-flight.

Approach: I joined this company-wide redesign effort after it had begun, so I quickly got up to speed on how the new design system was being applied elsewhere, and immediately got to work with mobile-first responsive mockups for each page template. Once we hashed out the mobile views, I moved onto desktop breakpoints, focusing on usability and accessibility for different devices.

Results: By focusing on improving the overall experience (and SEO) and rolling out the new design through A/B testing, we saw a 35% increase in mobile users contacting lawyers through the directory.

Timeline: 2015
Role: UX Designer

Before & after: Landing page

FireShot Capture 006 – Find a Lawyer by Name or Practice Area on –
FireShot Capture 007 – Find a lawyer by name or practice area – –

Before & after: Search engine results page (SERP)

FireShot Capture 009 – Find the Best Civil Rights Lawyer in Houston, TX – –
FireShot Capture 008 – Find the best Civil Rights lawyers in Houston, TX – Avvo.com_ –

Next Project

Dataquest's New Learning Platform UXEducation prototype testing and iteration

Dataquest Redesigned CheckoutSaaS subscription checkout best practices

Dataquest Product Experiments ProcessDiscovery agile track for product development

Dataquest Redesigned Onboarding FlowGetting new users to the right place the first time

Dataquest Referral ProgramSaaS platform acquisition growth

Osso VR Collaborative TrainingRemote virtual training for surgical teams

Osso VR Analytics 2.0Virtual reality surgical training insights

Osso VR SCFE Hip PinningSurgical precision & scoring accuracy

Osso VR Support & FeedbackCustomer support portal

Avvo Legal ServicesLegal services e-commerce platform

NewtonVRVirtual reality physics-driven interaction system

ReadableE-reader book leveling app

Ebola Training ProjectJust-in-time VR medical training