RESPONSIVE WEB + REDESIGN

Avvo Find a Lawyer

Streamlined search, sort & filter for over 1 million attorneys

Premise: After a company re-brand in partnership with Deutsch and a change to Google's search algorithm that prioritized responsive website design, it was time to refresh the Find a Lawyer directory. Avvo's database of over 1 million attorneys is the company's flagship product and main source of both traffic & revenue, so this redesign project felt a lot like swapping the engine out of a plane mid-flight.

Approach: I joined this company-wide redesign effort after it had begun, so I quickly got up to speed on how the new design system was being applied elsewhere, and immediately got to work with mobile-first responsive mockups for each page template. Once we hashed out the mobile views, I moved onto desktop breakpoints, focusing on usability and accessibility for different devices.

Results: By focusing on improving the overall experience (and SEO) and rolling out the new design through A/B testing, we saw a 35% increase in mobile users contacting lawyers through the directory.

Timeline: 2015
Role: UX Designer

Before & after: Landing page

Before & after: Search engine results page (SERP)