Confessions of an Advertising ManDavid Ogilvy
Branded Interactions Marco Spies and Katja Wenger
Sense & RespondJeff Gothelf & Josh Seiden
NudgeRichard T. Thaler and Cass R. Sunstein
Validating Product IdeasTomer Sharon
Predictably IrrationalDan Ariely
Ruined by DesignMike Monteiro
Design-Driven GrowthMolly Norris Walker
Mental ModelsIndy Young
Engaged: Designing for Behavior ChangeAmy Bucher
InspiredMarty Cagan
The Three-Body ProblemCixin Liu
How to Be a BossJustin Kerr
The 99% EconomyPaul S. Adler